Per-location GBP optimization
Each branch GBP configured uniquely: hours, categories, services, photos, attributes β no cookie-cutter.
10 locations or 1,000 β multi-location SEO means central content with local tokens, per-branch Geo-Grid tracking, and bulk citation pipelines. SmartPuja India ranks for 487 keywords top 3 across 21 cities. Dookan Europe: 205 keywords top 3 across 24 countries.
Why multi-location is different
Cookie-cutter content gets filtered by Google. Each location needs unique on-page work tied to its actual service area.
Aggregate metrics hide weak branches. You need per-location Geo-Grid heatmaps to find the laggards.
100 directories Γ 20 locations = 2,000 submissions. Manual doesn't scale. Bulk pipelines required.
Master content templates that swap in location-specific tokens. Same brand voice, location-specific facts.
What you actually get
Per-branch GBP optimization, location-token content, per-location Geo-Grid heatmaps, central reporting, bulk citation pipelines.
Each branch GBP configured uniquely: hours, categories, services, photos, attributes β no cookie-cutter.
Master page templates with %CITY%, %STATE%, %SERVICE% tokens. Same voice, location-specific facts.
Local Falcon configured per branch. Weekly scans, branch-level SoLV reporting.
Roll-up view across all locations. SoLV, GBP calls, directions, organic traffic β per-branch and chain-wide.
Submission tooling that handles 100+ directories Γ 20+ locations. Quarterly re-audits at scale.
Per-location competitor tracking. The competitive set differs per branch β strategy adapts.
How I work
Multi-location SEO compounds across locations and time. The infrastructure built in month one supports every location for years.
Geo-Grid baseline scan for each location. Per-branch GBP audit. Competitive set mapped for each city.
Content templates with location tokens. Bulk citation pipelines. Central reporting dashboard configured.
Each location's GBP optimized uniquely. Local content shipped per branch. Citations submitted at scale.
Weak branches identified via Geo-Grid. Custom work shipped per laggard. Strong branches replicated.
Receipts, not promises
Pandit booking SaaS β ranked top-3 for 487 keywords across 21 Indian cities with central + token content.
Indian grocery β top-3 for 205 keywords across 24 European countries. Multi-language token templates.
Single-location proof of the methodology that powers multi-location at scale.
Pricing
Single Site $1,500/mo Β· Multi-Location $3,500/mo Β· Custom (Franchise/Agency). All retainers include the full 7-service stack with weekly Geo-Grid reporting.
Straight answers
SmartPuja India was 21 cities, Dookan Europe was 24 countries. I've shipped multi-location work up to 50+ locations. Beyond that, we'd structure as a franchise governance engagement with HQ-level reporting and per-territory delivery.
I use BrightLocal for bulk citation pipelines and per-location reporting. Yext can work but the pricing isn't justified for most clients under 50 locations. I'll evaluate per-client and pick the right tooling.
Franchise governance is its own service tier. HQ owns the master content templates and brand standards; franchisees get a managed-publishing interface to push local-specific updates. Each franchisee sees their per-branch Geo-Grid and reporting.
Citation cleanup is the first 60 days. Each location gets an audit, conflicts and duplicates surface, NAP corrected at the source. Then the multi-location growth work begins on a clean foundation.
The $3,500 Multi-Location tier covers 2-50 locations. Above 50, we move to custom pricing under the Franchise/Agency tier. Either way, no annual lock-in.
Ready to scale
I'll audit your multi-location footprint and surface the branches losing the most Maps Pack visibility. You'll see exactly where the work is hiding. Then decide if scale operations are the next move.