LocalBusiness schema deployment
Foundational markup with address, hours, phone, geo-coordinates, area-served, and price range.
LocalBusiness schema, Service schema for each offering, FAQPage, AggregateRating, BreadcrumbList. Structured data isn't optional anymore β it's the language Google and AI assistants use to understand your business. Singapore preschool: +400% GBP calls in 30 days driven largely by schema deployment.
Why schema matters now
Google's AI Overview pulls structured data to construct answers. No schema means you can't be cited.
AggregateRating schema enables yellow star snippets in organic search. Massive CTR lift, easy to deploy.
FAQ markup gets your answers into Google's expandable FAQ blocks β prime SERP real estate.
Without proper LocalBusiness schema, your Google Knowledge Panel relies on third-party data scraping.
What you actually get
Not just LocalBusiness markup. Service schema for every offering, FAQPage on every page with FAQs, AggregateRating live-pulled from your reviews. Full coverage.
Foundational markup with address, hours, phone, geo-coordinates, area-served, and price range.
Up to 10 individual Service nodes β each with provider, areaServed, and serviceOutput properties.
FAQ blocks marked up site-wide. Featured snippet eligibility unlocked on long-tail queries.
Star snippet eligibility. Updates automatically as your GBP review count grows.
Navigation breadcrumbs and image alt-data structured for max indexing efficiency.
Schema spec changes. I monitor Schema.org updates and Google rich result eligibility quarterly.
How I work
Schema is high-leverage because it's mostly invisible work that compounds. Once deployed correctly, it pays for years without ongoing maintenance.
I run your site through Schema.org Validator and Google Rich Results Test. Surface every gap.
Services, locations, FAQs, reviews β every entity gets mapped to the right schema type.
Schema deployed as JSON-LD in head. Every page validated. Rich Results Test confirms eligibility.
Quarterly re-validation. Schema spec changes tracked. New eligibility types added as Google rolls them out.
Receipts, not promises
Banyan Tree β FAQPage and Service schema unlocked rich snippet eligibility, GBP calls quadrupled.
Service schema for each practice area cited inside Google AI Overview within 30 days.
Barky Love β review schema + local schema produced compound CTR lift in 60 days.
Pricing
Single Site $1,500/mo Β· Multi-Location $3,500/mo Β· Custom (Franchise/Agency). All retainers include the full 7-service stack with weekly Geo-Grid reporting.
Straight answers
Schema doesn't directly boost rankings, but it dramatically improves CTR by enabling rich snippets, FAQ blocks, and AI Overview citations. Higher CTR sends positive signals to Google. Indirect ranking lift typically shows within 30-60 days.
LocalBusiness defines your business as an entity (one node per location). Service schema defines each thing you sell as a separate node, with provider pointing back to your LocalBusiness. AI assistants need both to construct comprehensive answers about you.
Yes. Each location gets its own LocalBusiness schema with location-specific address, phone, hours, and areaServed. Multi-location SEO is part of the schema service when applicable.
Yes, included where appropriate. Speakable schema marks paragraphs as voice-assistant-friendly answers. Particularly valuable for FAQ pages and AI Overview optimization.
Google Rich Results Test for eligibility, Schema.org Validator for spec compliance, and Search Console Performance for actual rich snippet impressions. All three are reviewed monthly.
Ready for rich snippets
I'll audit your current schema deployment and surface every gap. You'll see exactly what's missing for rich snippet and AI Overview eligibility. Then decide if deployment is the next move.