NAP audit across 100+ sources
Every existing citation surfaced. Conflicts flagged. Duplicates identified. Baseline report in week one.
🏆 🏆 WASME 2023 Best SEO Specialist
Fix your NAP consistency at the source.
Inconsistent name, address, phone across 100+ directories kills Maps Pack rank. I audit, clean, and rebuild your citation footprint — including Apple Business Connect and Bing Places that most agencies ignore.
I won't sell you promises.
Don't believe it. Prove it.
100+Directories covered
+82%NYC GBP growth
30Days to baseline
0Spam directories
Why NAP consistency matters
Inconsistent NAP is the silent rank killer.
Conflicting info kills trust
Different phone numbers across directories tell Google your data is unreliable. Maps Pack visibility tanks.
Apple Business Connect ignored
Most local SEOs forget Apple Maps. iPhone users searching nearby don't see you because your Apple profile is empty.
Bing Places skipped too
Bing powers ChatGPT search, Duck Duck Go, and 6% of US queries. Skipping Bing Places leaves traffic on the table.
Duplicates suppress rank
Old Yelp, Yellow Pages, or merger-era duplicate listings compete with your real GBP. Each one needs surgical removal.
What you actually get
Full citation footprint cleanup, not directory spam.
Quality over quantity. 100 real directories that actually move the needle, not 1,000 spam farms that get you delisted.
Primary GBP optimization
Categories, services, attributes, hours, photos, products. Every GBP field configured for max relevance.
Apple Business Connect setup
Full Apple Maps profile with photos, hours, action buttons, and place cards. iPhone users find you.
Bing Places + Yandex listings
Bing for North America, Yandex for clients with EU/Russian reach. Often-skipped but trust signals.
Niche industry directories
Lawyer? Avvo, Justia, FindLaw. Restaurant? OpenTable, Yelp, TripAdvisor. Industry-specific surfaces matter.
Duplicate suppression + monitoring
Old listings claimed and merged or suppressed. Quarterly re-audit catches new duplicates as they appear.
How I work
Audit. Clean. Build. Monitor.
Citations compound over weeks. Once your NAP is clean across all priority surfaces, the gains stick — and Maps Pack rank rises with them.
01
Baseline audit
I scan 100+ directories and surface every existing citation, conflict, and duplicate. You see the mess.
02
Primary cleanup
GBP optimized, top 30 high-authority directories corrected. Apple, Bing, Yelp, BBB first.
03
Niche expansion
Industry-specific and city-specific directories submitted. Long-tail authority builds.
04
Quarterly re-audit
Every 90 days I re-scan to catch new conflicts and submit to newly-relevant directories.
Receipts, not promises
Real citation cleanups. Real Maps Pack rank gains.
+82% GBP
NYC Cleaning Service
Cleaning Chief — GBP interactions +82% after 30-day citation cleanup and Bing Places setup.
+3,713% SoLV
Cherry Hill NJ Lawyer
Citation cleanup was layer one of the full stack that drove 46.91% Share of Local Voice.
+300% SoLV
Gig Harbor Cleaners
Hal Bennett — Apple Business Connect setup alone moved 5 grid points within 14 days.
Pricing
This service is part of every retainer.
Single Site $1,500/mo · Multi-Location $3,500/mo · Custom (Franchise/Agency). All retainers include the full 7-service stack with weekly Geo-Grid reporting.
Straight answers
What people ask about local citations.
How many citations do I really need?
Quality beats quantity. 50-100 well-targeted citations across primary directories, niche industry sources, and city-specific surfaces outperform 1,000 spam-farm submissions. I focus on the citations that Google and Apple actually use as trust signals.
Will old wrong listings hurt me?
Yes. Duplicate listings with wrong NAP compete with your real GBP and split your authority. Every duplicate I find gets claimed, merged, or suppressed. This is often the single biggest ranking lift in the first 30 days.
Why bother with Apple Business Connect?
iPhones power 60% of US mobile searches. Apple Maps doesn't pull from Google Business Profile — it has its own index. If you're not on Apple Business Connect, you're invisible to 60% of mobile local searchers.
Is this a one-time setup or ongoing?
Quarterly re-audits are included in every retainer. New directories emerge, old ones change their data structures, and competitors claim duplicates. Ongoing monitoring keeps your NAP clean.
What about Yelp and Avvo specifically?
Yelp drives restaurant + service searches; I claim and optimize it but never spam-buy reviews. Avvo for lawyers, RealSelf for medical spas, etc. — industry-specific niche citations get prioritized after the primary 30 are clean.
Ready for a clean footprint
Stop letting bad data
kill your rank.
I'll run a free citation audit on your current footprint. You'll see every conflict, duplicate, and missing high-priority directory. Then decide if cleanup is the next move.