Digital marketing uses digital channels to market products and services to connect with potential customers. Digital marketing uses websites, social media, search engines, mobile devices, apps, and other similar digital channels.
SEO stands for search engine optimisation and is a top digital marketing tool. In digital marketing, SEO plays a vital role in increasing its reach to potential customers.
Whenever customers search for specific services online using Google or other search engines, they will likely click the websites found on the first search engine result pages (SERPs). If you’re on page 60 of the SERPs, a potential customer would be more unlikely to locate your company and click through to your website.
That’s why your company needs to be on the top ranks of any platform so that more customers can see you and get in touch.
Kunal Dabi- The SEO Expert:
SEO is the technique through which many companies can push their websites and names to the top of any search results page. Appearing on top ranks on any platform makes you increasingly visible to more consumers.
Kunal Dabi, the profoundly known SEO Expert, will help you establish brand awareness, increase sales for your business and improve your website user experience. Serving online business owners for more than 10+ years, Kunal Dabi owns his expertise in-
- On-Page SEO,
- Off-Page SEO,
- Technical SEO,
- International SEO,
- Ecommerce SEO
- Local SEO,
- Mobile SEO,
- Content SEO,
- Enterprise SEO.
Let’s learn the insights and need for SEO from our experts to know more.
Everything You Need To Know About SEO
There’s no denying how important SEO is in your digital marketing strategy. Let’s break it down further!
Most online searchers start with a search engine like Google. A search engine is a software system designed to execute web searches.
How Exactly Do Search Engines Work?
They search the World Wide Web systematically for particular information according to the user’s query. The search results are presented as pages referred to as search engine results pages (SERPs). The information may be a mix of links to web pages, videos, images, articles, infographics, research papers, and other types of files.
Optimisation is improving or making the best use of a situation or resource. Similarly, Search Engine Optimisation (SEO) improves the quality and quantity of website traffic to a website or a web page from search engines.
SEO performs its function by considering –
- How Search Engines Work,
- The Computer-Programmed Algorithms That Dictate Search Engine Behaviour,
- What People Search For,
- The Actual Search Terms Or Keywords Typed Into Search Engines,
- Which Search Engines Are Preferred By Their Targeted Audience.
When search engine optimisation is carried out, a website will receive more visitors from a search engine. These visitors can then potentially be converted into customers.
Advantages of SEO for Small and Medium Businesses:
Does SEO offer any real value as regards business growth? The answer is yes! SEO is important if you’re looking to create long-term brand awareness, increase your revenue, and expand your target audience. Here are 10 significant benefits SEO offers:
- SEO increases organic discovery and high-quality website traffic
- SEO offers an impressive return on investment (ROI). Search engine visibility boosts your website traffic and increases your revenue.
- Credibility and trust are improved among visitors based on search engine authority.
- Another benefit SEO provides is 24/7 promotion since the contents remain even after work hours.
- SEO targets the entire marketing funnel at every stage
- SEO targets the selected audience niche via intent-driven keyword research.
- User experience significantly impacts google rankings, and SEO optimizes the overall user experience.
- SEO also enhances Paid Search Engine Advertising (PPC).
- SEO efforts will compound over time and yield increased results for several years. This is what makes SEO a long-term marketing strategy.
- SEO is key to search visibility.
Gaming Every Platform With SEO
Looking for a way to dominate Google search sites? SEO is the solution you need if you looking for a sure way to be blessed by the gods of the algorithm enabling your site domain can experience visibility.
Google’s algorithm is very complex, but it ranks and finds the best article for its users’ search query through keywords, page speed, and site design to optimise the user experience. Google sorts to update this system frequently; here are some major updates Google has had in the past.
- Major Google Updates
2020:
In 2020 google revealed that it released over 4,500 changes to its search engines. Its major updates include:
- A core update and a major snippet duplication in January 2020.
- A broad core algorithm update in May 2020.
- A core update in December 2020.
2021:
In 2021 the major google updates were:
- A passage ranking update in February.
- A product review update in April.
- A broad core algorithm update and a known victims protection update in June.
- A google link spam algorithm update in July.
- Spam, core, and local search update in November.
- A product review update in November.
2022:
In 2021 the major google updates were:
- A page experience update in February.
- A product algorithm update in march.
- A product review update in July.
- A helpful content update in August.
Zipp Zap Zoom Your Website
Search engine optimisation makes your website relevant and dependable, increasing its exposure to users and consumers. Google gets an estimate of 3.8million searches per minute, and it uses more than 200 factors to determine this result.
They are divided into three broad categories:
- On page SEO,
- Backpage SEO, and
- Technical SEO.
Examples of backstage and technical SEO strategies include:
- Crawling:
Search engines use crawling to keep tabs on both new and existing pages on the web. Also known as spiders, search engines use it to take note of new and existing content, which is why optimising search engines using internal linking and backlinking is important.
- Indexing:
Indexing is storing content from the web and delivering it when searched for as results. Indexing follows crawling, so even though your page passes the crawling stage, it may not enter a search engine’s index if spammed, blocked, or duplicated.
Get More Clicks on Google Ads
To improve your traffic, one thing you can do right improves your On-Page SEO. This is where the entirety of the user experience is, and the longer you can get people to stay on your page through high-quality content, the more search engines trust that your site is reliable. Read on to know which SEO strategy to use.
- Keyword Optimization:
Using keywords is crucial to help determine where your site appears in search results. Research relevant keywords using various keyword search tools and long-tail keywords that drive quality traffic.
Try not to overuse keywords this is known as keyword stuffing and is counterproductive.
You Won’t Believe What Your Google Analytics Will Say to You!
Here are Additional On-Page SEO strategies for the next level of an online presence.
- Title Tag:
This is the first introduction to your page, and it is best to make it a keyword; also, ensure that the content is within the topic’s scope.
- Meta – Description:
This SEO tool is a brief section that shows the summary of your page in the search page before the reader click on it. Make it as informative as possible, and do not go beyond a 150-word limit.
Although the new google update states that crawlers will pick the meta description from your content, providing this will help increase the reliability and authenticity of your content.
- URLs:
This is your link, and optimising it would include making it a simple memorable keyword so your readers can easily reference it.
YouTube SEO–The Smart Way To Skyrocket Views And Subscribers
YouTube is a social search engine that provides a wide catalogue of videos, just like optimising SEO for websites. It can also be used on YouTube to bring visibility to your users.
Your videos can be optimised for YouTube’s search engine and other search engines. By optimising your channel’s page, playlists, metadata, and description, users can reach your videos not only on YouTube.
The following SEO strategies will help you achieve this:
- Use Keywords:
Keywords are a valuable tool for every SEO venture as it tells you directly what the people want so you can navigate your content to their needs. Research your keywords and develop a high-volume LSI set or keyword family for increased reach.
A pro tip would be to go for less competitive ones, also, make sure to include your keyword choice in the video title and your video file.
- YouTube Video Description:
YouTube approves that you add your most important keywords and that your description should not be more than 200 words. Ensure that your description is useful, with relevant information. If it does not answer a particular question, it is not useful.
- Video Hashtags:
Hashtags help drive traffic, especially the most popular ones, as they help make your content visible to the viewers looking for a video with specific hashtags.
Search engines and social media naturally perform hand-in-hand. Hashtags are an element for social media, whereas keywords are for websites and blogs.
What Is Social Media SEO?
Social media SEO encompasses how social media activities can affect traffic to your website through the available search engines.
- Connecting Social Media With SEO:
Publishing high-quality content consistently on your social media platform is a great path to a successful digital market campaign. Discovering that your social media posts can get crawled by search engine spiders and indexed makes this all better.
To put this in a better perspective, this doesn’t imply that every tweet or post you make finds its way to Google’s vast platform. However, it gets better traffic if it is relevant to the people searching for similar content.
For example, if you search for a celebrity, say, Barack Obama, the top results would be his media platforms. It is because the information is relevant to the search query and will offer a high-quality answer to the users.
Do Social Media Shares, And Likes Help Google Rankings?
Social media and SEO help each other in a couple of ways. However, this doesn’t mean that it directly impacts your SEO performance. Social media and SEO are more of a ripple effect situation.
While social media signals won’t t immediately help your search engine rankings, the links shared on social media platforms such as Twitter, Facebook and Pinterest may help your brand get more exposure. Still, it is not picked by google as a ranking signal.
Increased Sharing of your Content also Increases the Backlinks:
As for social signals, Google can’t crawl and keep track of the number of social media shares or followers since they happen so fast and can be easily compromised.
Social Media helps Understand the Customer or Audience Journey:
Social media is becoming an inevitable part of SEO, primarily because it comprises real people. It is one of the fastest ways to get to know your audience and get feedback and statistics from an audience which is crucial for SEO projects.
More Relevant and Shareable Social Media Content:
Producing quality content on your website can be easily shared on your social platforms and would increase your traffic.
SEO Teams and Social Media Teams Go Hand in Hand:
Effective digital marketing campaigns would be plausible by joining a team of experts of both teams; as you create, you are sure you are getting engagements.
Useful Tips To Improve your SEO Strategy in 2023
Don’t overdo link building, and avoid old or outdated links. You might have heard numerous times that the linking technique doesn’t work again now that the year is ending, and there might be an approaching Google algorithm update.
In 2023, profile links and bookmarking should be limited as much as possible. Instead, you can opt for building internal links between your content pages.
Content is the king in 2023
No strategy can you long-lasting- results other than relevant, high-quality content. No matter what algorithm changes in google, high-quality content is always a great way to go. Stick to organically sourced content and avoid duplication.
Don’t stick to google alone; include other search engines too- Yahoo, bing, duckduckgto, etc. are great search engine platforms that connect to a wide array of users. Register your business on these domain sites as it places you on their map, allows customers to drop reviews, and could potentially increase traffic.
Make use of SERP. Search engine result features are additional information not in the existing word format. SERP formats can include a single video or image carousel or Google FAQ section, which can highly influence your CTR.
SEO is an Ongoing and Long-Term Investment:
It is an accepted fact that SEO is an ongoing and long-term investment. It helps increase the organic, free, editorial and natural traffic on the website or blog on search engines. The aim is to elevate or push your website’s position on the SERP page.
Remember, the higher your website is ranking, the more visitors will go through it and click on it. With the growing need for search optimisation by many companies to compete in most niches, there is a high demand for SEO professionals. There are different kinds of SEO professionals; if you’re looking to hire one, you should understand their specific roles.
- Freelancers
An SEO freelancer is a professional who helps you gain more visibility on search engines. While this may sound simple enough, an excellent SEO freelancer performs many complex tasks with the ultimate goal of getting people to your webpage.
If you hire the right one, they employ various strategies when creating that content, making it more likely to appear as a top search result.
- SEO Consultant
The job of an SEO Consultant is the planning, implement, and manage a company/client’s overall SEO strategy.
When you’re hiring Kunal Dabi for the SEO services, he will cover various duties such as
- Web Marketing,
- Web Analytics,
- Content Strategy Planning,
- Link Building,
- Keyword Strategy.
- SEO Agency
An SEO agency is a company that executes and develops strategies that businesses use to improve their online presence and rank higher in search engines.
- SEO Manager
The larger a company, the larger its SEO team will be, and the more important the presence of an SEO manager will be. An SEO manager may understand the behaviour of search engine optimisation and search engine marketing but directly oversee a team and marketing strategies rather than directly working with data and link analysis elements.
Unlike other popular marketing channels, SEO does not work instantly. Many professionals expect results in as low as 2 months, but SEO can take between 6-12 months to work.
SEO is a long-term investment strategy, so hiring the right consultant for the job is important. You should look for a good SEO agency or consultant who is an excellent communicator, treats your business like it’s their own, and keeps up to date on the evolving SEO industry.
What is the Role of SEO Consultant?
A search engine optimisation (SEO) consultant is a person with technical skills in the digital marketing industry. Their main job is helping you pull in your targeted audiences from search engines, converting them to customers.
Kunal Dabi conducts a lot of planning, research, and a creative system built around customer conversion. He will increase your online presence, help you stay visible online, stay up to date with the competition in business sectors, and gather information on your consumers.
All our client case studies include relevant data summaries and a comprehensible outline of the work done, a daily format template including the following-
SEO KPIs –
This section deals with SEO metrics that are tied to profit expansion.
Ranking Advancement –
This shows how the rankings of the most important keywords and is updated as they change.
Organic Traffic Growth –
This shows how the factors mentioned above translate into traffic.
Backlink Growth –
This shows the useful referring pages driving traffic and pass link equity.
SEO State –
This shows that the website is performing well from the technical SEO perspective.
Frequently Asked Questions:
How do SEO companies work?
SEO companies can potentially help you increase visibility and sales, boosting your online presence and helping attract more leads.
How long does it take for your SEO to work?
Even though you might want your ROI immediately, SEO projects are usually long-term and goal-oriented, and they take about 6- 12 months to work, according to a group of experts.
What is negative SEO work?
Negative SEO is a strategy that uses black hat and other malicious techniques to undermine a competitor’s rankings in search engines.
How do SEO and PPC work together?
While SEO mainly targets visibility through content creation, Pay-per-click(PPC) uses advertising to generate traffic; even though each is unique, they aim to achieve the same goal.
What is SEO consulting work?
SEO consultant work includes a lot of planning, research, and a creative system that aims to increase your site’s traffic.
