Signature
Google Maps Pack
Google Business Profile · 3-Pack
Block-by-block Geo-Grid Method™. WASME-award methodology. Defensible.
The complete Local SEO funnel · 6 channels · 1 expert
Six channels. One Local SEO Expert. Zero overlap.
Maps Pack + Organic + Google Ads + LSA + AEO + GEO — every channel a local buyer uses to find services, run as one cohesive stack. No PPC partner handoff, no SEO/Ads silos, no "agency tax" on top. WASME 2023 award-winning methodology, single accountable expert.
6
Channels covered
250+
Businesses scaled
93+
Verified reviews
4.95/5
Avg star rating
Every channel a local buyer uses
The 6-channel Local SEO funnel.
Most "Local SEO" agencies sell 1 of these. A few sell 3. I run all six as a single stack — so the data feeds back across channels and every dollar compounds.
Primary
Google Organic
Google Search · Blue links
City pages, schema, local content clusters. Compounds with Maps Pack via the same authority.
Primary
Google Ads
Google PPC · Geo-targeted
Geo-fenced campaigns, conversion-tracked, audited monthly. No agency markup, full transparency.
Primary
LSA — Local Service Ads
Google LSA · Pay-per-lead
Background-checked badge, pay-per-lead (not click), top-of-SERP. Works best for trades + professional services.
AI layer
AEO — Answer Engine
Featured Snippets · PAA · AI Overview
Position-0 box wins, voice queries, AI Overview citations. Layer on top of Maps + Organic foundation.
See AEO service →
AI layer
GEO — Generative Engine
ChatGPT · Gemini · Perplexity · Claude
Get cited by name in ChatGPT/Gemini/Perplexity/Claude answers. Multi-engine optimization.
See GEO service →
Channel share figures: SparkToro Local Search Click Share study + BrightLocal Local Consumer Review Survey, weighted by query type. Maps Pack share is Geo-Grid Method™ tracked over 250+ engagements.
Choose the right mix
Channel head-to-head.
Each channel has a distinct role. The right stack depends on your vertical, baseline, and timeline. Most engagements mix 3-4 channels at first, expand to all 6 over 6 months.
| Channel | Speed to result | Cost per lead | Intent quality | Defensibility | Scaling |
|---|---|---|---|---|---|
| Maps Pack | 15-30 days | $0 + retainer | Very high | Very high (compounds) | Per location |
| Organic | 3-6 months | $0 + retainer | High | Very high (compounds) | Topical authority |
| Google Ads | Instant | $25-150 | High (intent-keyword) | Low (stops when paused) | Budget-bound |
| LSA | 30-60 days (verification) | $15-80 per lead | Very high (badge trust) | Medium (review-velocity) | Service-area |
| AEO | 30-90 days | $0 + retainer | High (specific queries) | High (snippet position) | Per-page |
| GEO | 60-120 days | $0 + retainer | Very high (B2B) | Medium (LLM retraining) | Per-engine |
The 4-phase methodology
Foundation. Then acceleration.
Maps + Organic always come first — they compound. Ads + LSA accelerate. AEO + GEO amplify across the new search layer. Skipping foundation phase is the #1 reason local SEO engagements fail.
1
Week 1-2
Channel audit
- Where you appear in each of 6 channels — Maps, Organic, Ads, LSA, AEO, GEO
- Share of Local Voice baseline (Geo-Grid method)
- Competitor channel coverage map
- Schema + entity + GBP completeness audit
- AI engine citation baseline (50-prompt sweep)
2
Month 1-2
Foundation — Maps + Organic
- GBP fully optimized + monitored block-by-block
- Citations + NAP across 100+ directories
- Local content clusters + city pages + schema
- Review velocity systems on GBP/Yelp/Facebook
- Local link building + chamber of commerce relationships
3
Month 2-4
Acceleration — Ads + LSA
- Geo-fenced Google Ads campaigns w/ conversion tracking
- LSA enrollment + verified-badge setup
- Bid management + creative iteration
- Lead-quality auditing + CRM integration
- Monthly performance + ROAS reporting
4
Month 3-6+
AI amplification — AEO + GEO
- Answer-block engineering for Featured Snippets + PAA
- FAQPage + HowTo + Speakable schema
- AI Overview source-eligibility (E-E-A-T deepening)
- Entity graph + Knowledge Panel optimization
- Citation tracking across 12 AI engines
What wins each channel
Per-channel winning strategy.
Maps Pack wins on entity clarity. Ads wins on conversion tracking. LSA wins on verified badge. Each surface has different mechanics — and a real Local SEO Expert tunes each.
Google Maps Pack
3-Pack · GBP · Geo-Grid Method™
The single most defensible channel. Block-by-block ranking via Geo-Grid measurement. Citations, reviews, content, and schema all feed into one signal — your local entity authority.
Strategy: GBP completeness, NAP consistency across 100+ directories, review velocity, local content clusters, schema, neighborhood-targeted link building.
Google Organic
Below 3-Pack · Blue links
Below the Map Pack but above paid ads on most queries. Wins long-tail "best X for Y in Z" searches that Maps Pack can't capture. City pages, topic clusters, deep service content.
Strategy: Service-area pages, city/neighborhood pages, topic-clustered content, internal link architecture, schema markup, E-E-A-T credentialing.
Google Ads (PPC)
Geo-fenced · Conversion-tracked
Instant top-of-SERP placement. Best for filling pipeline gaps while organic compounds. Geo-fenced to service area, conversion-tracked to leads (not clicks), audited monthly. No agency markup.
Strategy: Tight geo-targeting, negative keyword discipline, landing-page conversion testing, CRM lead-quality scoring, ROAS by campaign.
LSA — Local Service Ads
Verified-badge · Pay-per-lead
The green-check verified badge slot above Maps Pack. Pay-per-lead (not click), background-checked. Works best for lawyers, dentists, plumbers, electricians, locksmiths, cleaners.
Strategy: Verification + insurance setup, review-velocity prereq, response-time SLA, lead-quality dispute system, bid management against budget caps.
AEO — Answer Engine Optimization
Featured Snippets · PAA · AI Overview · Voice
Zero-click answer surfaces. Wins Featured Snippets (12.3% SERP), People Also Ask (63%), AI Overview (18.6%), voice assistants. Layer on top of Maps + Organic foundation.
Strategy: 40-60 word answer blocks, FAQPage/HowTo schema, Q-headed H2 hierarchy, dateModified maintenance. See dedicated AEO service →
GEO — Generative Engine Optimization
ChatGPT · Gemini · Perplexity · Claude · 8 more
Get cited by name when buyers ask ChatGPT/Gemini/Perplexity for recommendations. 12 AI engines covered. B2B + considered purchase categories where buyers research before contacting.
Strategy: Entity engineering, schema validation, third-party citations, Wikipedia/Wikidata where notable. See dedicated GEO service →
What the funnel looks like in real life
From query to conversion.
The funnel isn't an abstract diagram — it's a phone in a buyer's hand and a laptop on your desk. This is what the channels actually look like in the wild.
MAP PACK
#1
Law Office of T. A. Ratliff
★★★★★ 4.9 · 87
Injury Law Group
★★★★★ 4.2 · 41
Channel 1 · Maps Pack
Position #1 in the 3-Pack
What your buyer sees when they search on the move. Block-by-block Geo-Grid Method™ tracking ensures you own this slot across every neighborhood — not just downtown.
LSA
Top Local Service Pros
Gator Plumbing
✓ Verified Pro
Call
Langley Drain Co
✓ Verified Pro
Call
Channel 4 · Local Service Ads
The green-check verified badge
Pay-per-lead, background-checked, top-of-SERP. The verified badge is the trust signal that makes a phone-in-hand buyer tap CALL instead of comparing 12 options.
REPORTING
6-Channel Report
Maps
Organic
Ads
LSA
AEO
GEO
SoLV (Maps)
46.9%
From 1.23%
Snippets (AEO)
+18
PAA · AI Ovw
AI citations
42%
12 engines
LSA leads
214
30 days
Monthly client report
Every channel, audited yourself
Geo-Grid + GSC + GA4 + Ads + LSA + AI citation rate — one report, six channels, screenshots of every claim. The dashboard you can audit against your own data.
Industry vertical fit
Which channels for which vertical.
Eight verticals where I've run the full stack. The right channel mix depends on buyer intent patterns, regulatory category, and competition density.
Very high fit
Lawyers & Legal
PI, criminal, family, corporate
Best channels: Maps Pack · LSA · Organic · GEO
LSA verified-badge is killer for legal trust. Maps Pack is non-negotiable. GEO wins B2B referral queries.
Very high fit
Healthcare & Dental
Clinics, dentists, telehealth
Best channels: Maps Pack · LSA · Organic · AEO
Patients voice-search 'dentist near me'. LSA badge required for trust. AEO wins healthcare YMYL queries.
Very high fit
Home Services
Plumbers, electricians, roofers, HVAC
Best channels: LSA · Maps Pack · Ads · Organic
LSA was BUILT for trades. Pay-per-lead crushes traditional Ads. Maps Pack closes the loop.
High fit
Restaurants & Hospitality
Restaurants, hotels, cafes
Best channels: Maps Pack · Organic · AEO
Maps Pack dominates 'restaurants near me'. AEO captures 'best brunch in X'. Ads rarely needed.
High fit
Professional Services
Accountants, consultants, agencies
Best channels: Organic · GEO · Maps Pack · LSA
Long sales cycles → GEO catches B2B research. Organic content depth required. LSA for some verticals.
High fit
Auto & Repair
Auto repair, body shops, dealers
Best channels: Maps Pack · Ads · LSA · Organic
Locally-dominant Maps Pack. Ads work for service queries. LSA expanding into auto verticals.
Medium-High fit
Beauty & Wellness
Salons, spas, fitness studios
Best channels: Maps Pack · Organic · Ads
Maps Pack + review velocity wins this category. Ads useful for promotions. AEO/GEO less critical.
Medium fit
Retail & Local Commerce
Boutiques, specialty retail
Best channels: Maps Pack · Organic · Ads · AEO
Foot-traffic queries win Maps Pack. AEO captures comparison searches. Ads support promotions.
Real client wins
Receipts, not promises.
Three engagements showing channel-stack wins. Each started with the foundation (Maps + Organic), expanded to acceleration (Ads/LSA), then layered AI amplification.
Kunal Singh Dabi —
Local SEO Expert.
What kills multi-channel engagements
Six things not to do.
These are mistakes I see in 80% of agencies running multi-channel local SEO. They're avoidable if you know the channel mechanics.
Severe risk
Running Ads without Maps Pack foundation
Paid traffic dies the moment you stop spending. Maps Pack compounds for years. ALWAYS build the organic foundation first — Ads accelerate, they don't replace.
Severe risk
LSA without verified-review velocity
LSA badge requires consistent positive reviews. Spinning up LSA without a review-collection system means cold-starting your reputation just as leads start flowing in.
Severe risk
Treating channels as separate silos
Each channel's data feeds the others. Ads search-term data improves Maps targeting. Maps reviews feed LSA eligibility. Organic content feeds AEO answers. Run them as one stack.
Moderate risk
Single-channel measurement
Reporting only on Maps rank misses the 60% of buyers who never opened Maps. Multi-channel attribution is required — channel-weighted lead source minimum.
Moderate risk
Skipping AEO/GEO because it's 'new'
Generative engine optimization is +1,272% YoY in search demand. Skipping it for the 'wait and see' play hands market share to whichever competitor moved first.
Severe risk
Buying paid 'reviews' on any channel
GBP, Yelp, LSA — all detect and penalize. Real review velocity systems work better, last longer, and don't risk a profile suspension that takes 90+ days to reverse.
Multi-channel measurement
Five metrics that prove the stack works.
Monthly reports cover all five. Screenshots and exports included for every claim. Same evidence standard as a Google Search Console audit — applied to all six channels.
01
Share of Local Voice (Geo-Grid)
Block-by-block Maps Pack rank. The Geo-Grid Method™ baseline. Tracked weekly.
02
Channel-weighted lead source
Every lead tagged to source channel. Know exactly which channels print phone calls.
03
Cost-per-acquisition by channel
Ads + LSA spend / leads produced. Organic + Maps amortized over engagement length.
04
AI citation rate (12 engines)
Citation appearances across ChatGPT, Gemini, Copilot, Perplexity, Claude, etc.
05
SoV vs competition
Share of voice across all 6 channels combined vs top 5 local competitors.
Pricing
Three tiers. One stack.
All pricing in USD. Ads + LSA spend passed through at-cost — no agency markup on media budget. Actual rates depend on competition density, geographic scope, and channel mix.
Foundation
Maps + Organic
$1,500–2,500/mo
6-month minimum
- Geo-Grid Method™ Maps Pack ranking
- Citations + NAP across 100+ directories
- Reviews + review velocity systems
- Local content + city pages
- Schema + AI Overview tuning
- Local link building + PR
- Monthly Geo-Grid + GSC report
Full funnel
Most common
Maps + Organic + Ads + LSA
$3,500–7,500/mo
+ media spend at cost · 6-month minimum
- Everything in Foundation tier
- Google Ads — geo-fenced, conversion-tracked
- LSA enrollment + verified-badge setup
- Lead-quality auditing + CRM integration
- Channel-weighted attribution reporting
- Weekly performance review
- Direct Slack/email access
Multi-surface AI
Full funnel + AEO + GEO
$5,000–12,000/mo
+ media spend at cost · 6-month minimum
- Everything in Full Funnel tier
- AEO — 12 answer surfaces (snippets, PAA, voice)
- GEO — 12 AI engines (ChatGPT, Gemini, Perplexity, etc.)
- Entity graph + Knowledge Panel optimization
- Monthly 6-channel SOV report
- Multi-location per-branch reporting available
Verified reviews
Don't believe it. Prove it.
Three of 93 verified five-star reviews from founders who engaged the same multi-channel methodology.
Nishchay Chaturvedi
Co-Founder, SmartPuja
★★★★★
We've had the pleasure of working with Kunal and his team for our new portal's SEO and SEM setup. His deep knowledge and expertise in SEO strategies and tactics have been invaluable. He understood our needs well, helped strategize and implement a long-term SEO strategy for SmartPuja.com. Kunal consistently exceeds expectations with his results-driven approach and exceptional attention to detail.
January 30, 2023
Callum Humphreys
creato.com.au
★★★★★
Over the years I have worked with many SEO companies. I was first drawn to Kunal after stumbling across his incredible SEO results — sustainable long-term growth across all metrics. The results have been jaw-dropping. We are ranking on page 1 for keywords I thought would be impossible. By far the most knowledgeable consultant I have come across in 8+ years of online business.
August 22, 2022
Kuldeep Singh Rathore
Digital Marketing Coach · 500+ Students
★★★★★
Kunal Dabi is one among the few SEO Consultants who has the ability to clearly understand his clients' needs. We have worked together on more than 400 SEO related projects. His Audience-First mindset, data-driven decision making and execution makes him one of the best SEO experts in India. Highly Recommended!
June 14, 2023
FAQ
Questions worth asking.
Why run all 6 channels through one expert instead of an SEO agency + PPC agency?
Two reasons. First, the data feeds back across channels — Ads search-term data improves Maps targeting, Maps review velocity feeds LSA eligibility, Organic content feeds AEO answers. Splitting across agencies breaks the feedback loop. Second, channel-weighted attribution requires a single source-of-truth. One expert eliminates the "we tagged it differently" attribution war.
Are local SEO services the same as Google Maps SEO or Google Business Profile management?
Local SEO is the umbrella. Google Maps SEO and GBP (Google Business Profile) management are sub-channels inside it. A complete Local SEO services engagement covers the Google Maps Pack (where GBP optimization lives), Google Organic results, Google Ads for local intent, LSA, AEO and GEO — six channels working as one stack. If an agency offers only "GBP management" or only "Google Maps SEO," they're delivering one slice of the funnel.
Do I have to start with all 6 channels?
No — and you shouldn't. Foundation tier (Maps + Organic) is mandatory because everything else compounds on top of it. Ads + LSA layer on once foundation is in place. AEO + GEO add when you're ready for the AI search layer. Most engagements move tier-by-tier over 3-6 months.
How do you handle media spend for Google Ads + LSA?
All media budget passes through at cost — no agency markup. You see the actual Google invoices. Management fee is part of the retainer. This is different from typical agencies who take 10-15% of media spend on top of retainer.
What's your minimum engagement?
6 months on all tiers. Local SEO compounds — anything shorter and you don't see foundation results pay off. Month-to-month thereafter. No long-term lock-in past the initial term.
Will you work with my existing PPC agency or in-house team?
Foundation tier (Maps + Organic) works alongside any PPC partner — fine. Full Funnel tier requires unified ownership of Ads + LSA to make channel-weighted attribution work. Hybrid arrangements are possible but priced higher to account for coordination overhead.
What about LSA — do you do the verification, insurance setup, all of it?
Yes — including the background check coordination, license/insurance verification, business owner photo requirements, and bid management. LSA verification typically takes 30-60 days, during which we set up the foundational review-velocity systems needed to keep the badge active.
How do you report across 6 different channels?
Single monthly report with: Geo-Grid Maps Pack rank, GSC organic data, Ads + LSA conversion data, AEO snippet positions, GEO citation rates, plus channel-weighted lead source attribution. Built around the 5-metric measurement framework above. Quarterly executive summary for stakeholders.
Does Kunal personally run all 6 channels?
Kunal personally runs strategy, channel architecture, Ads campaign builds, AEO/GEO entity work, and monthly client reviews. Implementation work (content production, citation cleanup, review responses, Ads bid optimization) is supported by a small specialist team. You always know exactly who's doing what — single accountable expert, not an account manager.
What if I want only Maps Pack (legacy "Local SEO")?
That's the Foundation tier — $1,500-2,500/mo, no commitment to layer on Ads/LSA later. Maps Pack alone is the right call for: (1) single location with strong organic presence already, (2) budget-constrained but high-margin niche, (3) initial 60-day test before expanding. See single-location Local SEO →
Don't believe 6 channels can run as one stack.
Prove it.
Free local SEO audit covering all 6 channels — Maps Pack, Organic, Ads, LSA, AEO, GEO. You see exactly which channels you're missing, what each is costing you, and what to ship first. 5 business days. No card on file.
Request the audit →★★★★★ 4.95 / 5 from 93+ verified reviews · 5-day delivery · No card on file · WASME 2023