πŸ† WASME 2023 Best SEO for MSMEs

Brand control at HQ. Local wins at every store.

Franchisees want leads. HQ wants brand consistency. I give you both: centralized templates with local tokenization, per-store rank visibility, and one governance layer across the whole network.

21
Cities ranked top 3
24
Countries scaled
250+
Businesses scaled
4.9
Aggregate rating

Why franchises stall

What's broken between franchisor and franchisee SEO.

Every franchisee freelances

Each owner hires a different agency or nobody. Listings drift off-brand, NAP breaks, and HQ has no visibility or control over local presence.

HQ flies blind per store

Corporate sees national numbers but can't tell which franchise location ranks and which is invisible. No store-level rank data, no accountability.

Templates that don't localize

A single corporate page can't rank in 30 markets. Without local tokenization, every store competes with the same generic content.

Reputation by accident

One bad store drags the brand. There's no corporate review program, so reputation is left to chance per location.

What I run

Centralized governance, localized execution, per-store proof.

Geo-Grid tracking per store, network-wide NAP and citations, corporate review programs, tokenized local templates, schema and AI Overview, links, and franchise architecture.

SIGNATURE

Geo-Grid Maps Pack Tracking

My Geo-Grid Methodβ„’ tracks your Maps Pack rank block-by-block every week. You see exactly where you win and where you don't.

INCLUDED

Citations & NAP Consistency

Clean, consistent name, address, phone across every directory. Inconsistent data kills rankings. I fix it at the source.

INCLUDED

Reviews & Reputation

Systems that earn real reviews and reply fast. Reviews drive Maps rank and conversions. 93+ verified reviews prove the model works.

INCLUDED

Local Content & Landing Pages

Service and city pages built to rank and convert. Content mapped to how local buyers actually search and click.

INCLUDED

Local Schema + AI Overview

Structured data that gets you cited in Google AI Overviews and ChatGPT local answers. The new front page of local search.

INCLUDED

Local Link Building & PR

Real links from real local sources. No spam farms. Authority that moves rank and survives algorithm updates.

INCLUDED

Multi-Location SEO

Multi-city and multi-store setups managed at scale. One strategy, many markets, tracked location by location.

How it works

The Geo-Grid Methodβ„’ scores every franchise location.

I track each store block by block, roll it up for HQ, and flag the laggards weekly. Corporate sees the network, franchisees see their map.

01

Ship

I deploy across all seven services β€” citations, content, schema, reviews, links β€” prioritised by what moves your rank fastest.

02

Measure

Geo-Grid tracks your Maps Pack rank block-by-block, weekly. Plus traffic, calls, and Share of Local Voice. Real data, not guesses.

03

Prove

You get the before and after. Cherry Hill: 1.23% to 46.91% SoLV in 15 days. If it didn't move, I tell you straight.

04

Iterate

I double down on what worked and cut what didn't. Local SEO compounds. Every cycle stacks on the last.

Franchise pricing

Scoped to your network size.

Custom (Franchise)

Network-wide local SEO with HQ governance and per-store execution, priced to your location count.

Get My Free Local Audit β†’
  • βœ“ Per-store Geo-Grid rank tracking and rollups
  • βœ“ Network-wide NAP and citation governance
  • βœ“ Corporate review program per location
  • βœ“ Tokenized local templates from central control
  • βœ“ Local schema and AI Overview across stores
  • βœ“ HQ dashboard plus franchisee-level reporting

Straight answers

What people ask before they hire me.

How do you handle franchisor vs franchisee control?

HQ owns the templates, brand standards, and central reporting. Franchisees get local execution and their own store map. I set the governance layer so corporate stays consistent while each location still ranks in its own market.

Can corporate see every store's ranking?

Yes. Each store has its own Geo-Grid map, and I roll them up into an HQ dashboard. Corporate sees which locations win and which lag, scored weekly. No more flying blind across the network.

How do you localize content at brand scale?

Central templates with local tokenization. The brand voice stays fixed, but every store gets city, service, and local signals injected. That's how SmartPuja hit top 3 in 21 cities under one brand.

Do you run reviews per franchise location?

Yes. Each store gets a corporate-aligned review program so reputation is managed, not left to chance. One weak store no longer drags the whole brand down in search.

Can you onboard locations in phases?

Yes. We can start with a pilot cohort, prove the Geo-Grid lift, then roll to the full network. Custom pricing scales with the number of locations onboarded.

Is there a lock-in for the network?

No long-term trap. Engagements run with 30-day cancellation built in. I keep franchise networks by ranking their stores, not by contract terms. Don't believe it. Prove it.

Govern local at scale

One brand. Every store ranked.

Send me your network and I'll run a Geo-Grid audit on a sample of stores β€” showing HQ exactly which locations win, which hide, and how to govern the rest.