SEO for E-Commerce Website: A Complete Guide

Share This Post

What is the most important thing for an online retail seller? If you’re an online seller, what’s the one pain point that you often struggle with? 

It is getting relevant traffic on its website to increase sales and conversion rates of the platform. SEO is one of the reasons for half of the traffic on an e-commerce website. Whenever users want to buy anything, they search for it on a search engine and visit the links on the first page. 

To get your e-commerce website listed on the first page of the search engine, you need to do SEO. Kunal Dabi is a renowned and trusted SEO consultant who delivers promising results to their clients. Contact Us to know more. 

Moreover, our e-commerce SEO guide will tell you everything you need to know about e-commerce platform ranking and increased leave drive campaigns. 

What is SEO for an E-Commerce Website?

SEO for e-commerce is a technique that lets online retailers have a higher ranking in search engines like Google, Bing, etc. Your e-commerce website will rank better in search engines if they are user-friendly and fully optimized with plagiarism-free and relevant content, ultimately increasing your store’s visibility and traffic.

In essence, e-commerce SEO is optimizing your site to rank better in search engines, making getting leads and conversions easier. SEO for e-commerce, however, goes beyond adding keywords, creating blog posts, and getting links. 

To optimize your website for better results, you need to know the working of search engines and their reward. It means you must have functional SEO knowledge for e-commerce, Google’s guidelines, interpreting buyer intent, and executing it prudently.

Why Is SEO Important For E-Commerce?

The most common thing that many consumers do when they want to buy a product or service is search for it on Google, as it is the most prevalent search engine. Their search aims to learn about options, tips, comparisons, and other information to help them make an informed choice. 

Having your website appear in the SERPs is essential. Otherwise, you lose crucial access to eligible and interested e-commerce buyers. A website is not enough to get conversions; you will have to make your products findable. 

That is where e-commerce SEO helps you. It lets you get in touch with your prospective audience without spending tons on ads. Once people are on your site, you can engage them with your high-quality products, persuasive copy, and action-inspiring calls to action. A key component of SEO for e-commerce is bringing people to your website.

How To Measure SEO Success?

You can not determine the ROI immediately after a single day spent as you could do in paid ads. It takes longer to see the signs, and small increases in rankings are more likely to occur. You could use these two tools to track your progress:

  • Use Ahrefs To Track Search Rankings:

Rank tracking is a built-in feature of Ahrefs. You can receive notifications whenever your rankings improve or decline. They have improved this feature by including more helpful info, such as a progress comparison with your competitors and showing your search visibility. Even a tiny increase in your rankings for targeted keywords gradually is also a remarkable result.

  • Use Google Analytics To Estimate Organic Traffic And Engagement Metrics:

You can use the Google Analytics dashboard to improve your search ranking or get more structured data. It shows the search traffic and the landing page where the search traffic is going. 

Using these two factors, you can analyze which keywords are performing well and getting results. Then, you can search for that keyword in an incognito mode to see where you’re ranking.

How To Optimize E-Commerce Website For SEO?

Here are some tips to optimize your website for SEO:

1. Keywords

One thing that works for every e-commerce website is using the most pertinent and famous keywords in your sector, but you should also comprehend buyer intent. The intent behind a keyword is what drives a search. 

A keyword can be identified by examining individuals’ specific words and terms when searching for a product or service online. The two most common types of keyword intent are:

A. Informational Keyword Intent

Informational keyword intent in SEO describes the kind of info the searcher is seeking. It usually includes questions that contain how-tos, direct purchase intent, or searcher looking for more information about a subject.

B. Commercial Keyword Intent

People use commercial keyword intent when looking for information that will assist them in making a purchase decision. When a shopper knows what to buy, but they do not know where to buy from is when they use commercial keyword intents. E.g. when people search for “buy iPhone” or “find latest laptop deals.”

  • Determining Keyword Intent

Determining consumers’ keyword intent appears complex, but you can break it down into steps to make it easier.

  1. Analyze SERPs by paying attention to knowledge graph results, paid ads, and organic listings.
  2. Looking at keywords’ bids in Google ads indicates how famous the keywords are.
  3. A high bounce rate could imply that the content doesn’t match the searcher’s intent.
  4. You could also try keyword tools like Google’s Keyword Planner, Ubersuggest, Answer The Public, etc. 

2. Optimize Product Pages To Improve Ranking

Your on-page user optimization must be good in order to attract new consumers. Optimizing your pages improves your ranking in SERPs, resulting in more organic traffic.

Let’s go through the most important optimization you need to do on a product page.

  • Optimize Your Product Descriptions

To optimize your product descriptions, include relevant keywords, high-quality content, and good-quality images. Also, add call-to-action buttons, and include testimonials. 

  • Optimize Your Images

Use high-quality images that resonate with consumers but do not use too many pictures and stuff your descriptions as it can distract consumers. Also, remember to use appropriate keywords in the image’s file name, follow your host’s guidelines, and ensure your pictures have alt tags and captions.

  • Feature Reviews

Reviews influence the buying intent of the buyer. Good reviews can boost your sales. You can increase the number of reviews on your website by encouraging consumers to leave a review by sending out automated emails after purchase or giving them extra discounts on leaving a review.

Some other tips to optimize product page are: 

  • To link similar products together, use canonical tags.
  • Put together a well-written product description, a photo, and a video showing how the product works.
  • The product page must have at least one CTA.
  • Be upfront about shipping costs and policies.

3. User-Friendly Site

User experience is very important to boost your online sales. UX is not only about the visually appealing website. It is also about simplified navigation, ease of use, and ensuring that users find everything they want. A good user experience website can boost your ranking in SERPs. 

Some factors to consider for better UX are:

  • Ads should not obstruct content.
  • You should have a mobile-friendly site that loads quickly.
  • Easy navigation and clutter-free design are essential for any website.
  • To guide customers to the next step, you should include CTAs.
  • Use consistent styling throughout the website.

4. Don’t Forget Long-Tail Keywords

Typically, long-tail keywords have low search volume but are still relevant to your business despite their low volume. They usually give good traffic because they match better with the search queries. Using them can enhance organic traffic and increase your ranking in SERPs. 

Tools you could use for finding long-tail keywords are Google’s “People also ask”, Ubersuggest, etc.

5. Use a Simple URL Structure

Using a simple URL structure goes a long way toward ranking your website because it offers more relevant results for search engines. Simple URLs make sharing your product or service URL easier on social media and other websites. 

A good URL should be readable and intelligible as possible. Use keywords in the URL to help the search engines understand what that page is about and where to rank that page. Using breadcrumbs is also a good practice as it not only makes it easier for the user to retrace their steps but also has SEO benefits.

Get Your E-Commerce SEO Done By Expert- Kunal Dabi: 

Optimize your e-commerce website with experts for better ranking and conversions. One has to consider many things while optimizing, and they can not do that until they have deep knowledge about how search engine ranking works and what could work for their website. So it is always better to hire a marketing agency. 

SEO Kunal Dabi is a prominent SEO marketing agency that can support you in ranking your e-commerce website on Google’s first page. Our SEO Kunal Dabi team comprises highly experienced professionals who are familiar with Google’s algorithm and can quickly deliver results. 

We have helped companies in over 17 countries to rank on the first page in SERPs. Visit our website for more information, and you could also contact us via email: [email protected].

Frequently Asked Questions

What Is SEO for E-Commerce?

Search engine optimization for e-commerce involves optimizing a website to rank higher in search results. Factors affecting the ranking are:

  • Content quality and relevance.
  • Optimizing the site with appropriate keywords.
  • The loading speed of the site.

Which are the best SEO tools for e-commerce?

The best tools for e-commerce are Google Analytics, Google Search Console, Beam Us Up (or Screaming Frog), Ahrefs, Moz Keyword Explorer, Copyscape, Semrush, Title Tag Pixel Width Checker, and Barracuda Panguin Tool.

What is the cost of SEO for e-commerce?

You can not pin on a cost for e-commerce SEO as it depends on factors such as your goal, budget, resource allocation, etc.

How Is SEO for E-Commerce Different?

In SEO for e-commerce, you also have to optimize the home page, product descriptions, and images. Also need to focus on information and content diversification.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Do You Want To Boost Your Business?

drop us a line and keep in touch

Group 6 CopyCreated with Sketch.

More Information?

Fill out your details and we will get back to you as soon as possible.