Are you looking to increase your brand’s online presence in Chandigarh, India through search engine optimization (SEO)? If so, you may be interested to know that SEO can potentially generate a high return on investment in certain business categories. While a successful SEO campaign may take up to two years to reach its full potential, you may start seeing minimal returns within six to twelve months.
To achieve the best results, it is important to invest in the right SEO expert or company. As a Google-certified SEO specialis in India with over five years of experience working on various SEO projects, I have had the opportunity to work with businesses of all sizes across different industries.
I have witnessed the challenges that entrepreneurs, HR professionals, and business owners face when it comes to finding the right SEO candidate or building a competent SEO team. Some may choose cheaper options and end up losing faith in SEO, while others may see their competitors thrive and rank higher on Google and other search engines due to their effective use of SEO.
So, how do you find the right SEO expert or consultant in Chandigarh? What criteria should you use to filter candidates? Should you prioritise expertise or years of experience? How can you verify the credibility and authenticity of an SEO expert?
This article will provide answers to these questions and more as we work together to find the perfect SEO expert for your business in Chandigarh. Before we start the hiring process, it is essential to address an important question
Comparing SEO Experts and SEO Agencies: Pros and Cons
When it comes to search engine optimization (SEO), you have the choice of hiring an agency or an individual expert. Each option has its own benefits and drawbacks, and the right choice for you will depend on your specific needs and preferences. Here are some key points to consider:
SEO Agency
- An SEO agency typically employs a team of experts with diverse skills and experience, which can offer a more comprehensive approach to SEO and assist with complex tasks.
- An SEO agency may have access to additional resources and tools, which can enhance the success of their campaigns.
- An SEO agency may have worked with a variety of clients across different industries, providing valuable insights and perspectives.
- However, hiring an SEO agency may be more expensive than hiring an individual expert and may be harder to develop a personal relationship with. Results may also take longer to achieve due to the need for coordination among team members.
SEO Expert/SEO Consultant
- Opting for an individual expert may be more cost-effective and provide a more personalised approach. An individual expert may also be more responsive to your needs and concerns.
- An individual expert may have a more specialised area of expertise, which can be beneficial if you have specific needs or goals.
- However, an individual expert may not have the same range of skills and experience as an agency and may not have access to the same resources and tools. They may also not have as much experience working with a variety of clients in different industries.
The choice between hiring an SEO agency or an individual expert ultimately depends on your specific needs and objectives. To find the best fit for your business, it may be helpful to discuss your priorities with potential candidates.
Step 1 – Finding The Right Candidate
It’s no secret that Chandigarh SEO experts are always in high demand. Data from Google’s Keyword Planner tool shows that the average monthly search volume for the term “SEO expert in Chandigarh” is 240.
Many people, like you, are searching for freelance SEO specialists in Chandigarh.
If you want to find the right expert for your needs, a good place to begin is by doing a Google search for “SEO expert in Chandigarh.” This will bring up a range of results, divided into four categories.
There are various options for finding local SEO experts or consultants in Chandigarh, including the following:
- Google Maps: More than 250 registered experts can be found on this platform.
- Independent experts: These are individuals who have their own websites and may have ranked highly for the keyword “SEO expert in Chandigarh,” which is searched an average of 240 times per month according to Google.
- Third-party websites: Upwork, Freelancer, and Clutch are examples of sites that feature Chandigarh-based SEO experts with reviews and ratings.
- SEO companies or agencies: These organisations may have a pool of qualified experts in Chandigarh to choose from.
- It is important to note that there is a difference between hiring a single expert versus hiring a company or agency, and this information assumes that you are specifically searching for an individual expert in Chandigarh.
Build A List Of Potential SEO Experts In chandigarh
To find the best SEO experts in Chandigarh, start by making a list of at least 10 experts with the highest reviews and recommendations on Google Maps. Next, check the organic search results for the keyword “SEO expert in Chandigarh” and create a list of individual experts whose websites rank well, shortlisting at least 5-10 candidates from this group. Additionally, shortlist at least 5 experts from third-party websites such as Upwork, Freelancer, and Clutch. By following these steps, you should have a list of 25-30 potential SEO experts in Chandigarh. To keep track of your findings, consider creating a spreadsheet or excel sheet with their names for easy reference.
Shortlist The Right Candidate For Your Business
When considering candidates for your SEO needs in Chandigarh, it is important to understand the various types of experts you may encounter.
Technical SEOs:
There are several types of SEO experts who may focus on technical aspects of optimization and take a more mechanical approach. They may work to improve website loading speed, make the site more easily crawlable, add relevant and trustworthy links, eliminate duplicate content, and create a site map. These experts may have the ability to manipulate search engines to achieve quicker results, but this approach can also lead to negative SEO practices that can damage your website or result in penalties from search engines. It is important to be aware of these potential risks when considering different experts for your SEO needs.
Human SEOs:
These experts prioritise the user experience of search engines, particularly Google, which holds a significant market share. They focus on improving the user experience and align their practices with recent Google updates and advancements. Human SEOs excel in general SEO practices such as content marketing, on-page optimization, outreach and guest posting, and conversion rate optimization. They provide readers with valuable content that addresses their queries and helps brands achieve organic, long-term growth.
Expert Opinion:
To outperform competitors and achieve more efficient and lasting results, it’s essential to locate an SEO expert in Chandigarh who has a comprehensive approach and comprehends both the technical and human facets of SEO. Search for a candidate with strong technical skills and a user-centred perspective, and consult Google’s official webmaster guidelines and Maile Ohye’s advice on how to hire an SEO for guidance.
Now that you have a list of potential SEO experts in Chandigarh, it’s time to narrow down your choices based on certain criteria.
Experience
As with any profession, proficiency in SEO comes with experience. An experienced SEO consultant will be knowledgeable in various tactics and successful campaign implementation, and will have spared you the expense and time of trial and error. Consider adding an “Experience” column to your spreadsheet and noting the number of years each candidate has been working in the field. However, do not solely rely on experience as the determining factor.
Diversity of Projects
The SEO techniques for various business types can vary greatly. For instance, the method for an e-commerce site will differ from that of a SAAS project. Similarly, the requirements of small businesses are different from those of medium or large enterprises. When searching for potential candidates, consider those who have served a diverse range of clients and have a tailored approach for various niches, supported by successful case studies.
SEO Success Stories and Case Studies
It’s important to pay attention to candidates who have published successful case studies on their websites. These will give you a better understanding of their expertise and how they have helped clients in the past. If you find a case study or success story that is relevant to your business, consider prioritising that candidate higher on your list. By reviewing case studies, you can get a sense of the strategies and tactics they use and how effective they have been for other businesses. This information can help you make a more informed decision about which candidate is the best fit for your needs.
Let’s Jump To The Table
At this point, you should have a list of the top experts in Chandigarh ready for you. The final step is to contact the top 7 candidates on your list and attempt to schedule an initial call with them.
Interview Questions for an SEO Expert in Chandigarh: A Comprehensive List
Here are some questions you may want to ask an SEO expert in Chandigarh during an interview:
- Can you provide details about your background and experience in SEO?
- Could you give some examples of successful SEO campaigns that you have managed in the past?
- Could you explain your approach to link building and off-page optimization in more detail?
- How do you determine the effectiveness of an SEO campaign and provide regular updates to clients?
- How do you adapt to changes in the SEO landscape, such as algorithm updates?
- Do you have any references or testimonials from previous clients that you could share?
- Could you provide information about your pricing and fee structure for SEO services?
- Could you provide a timeline for the expected results of an SEO campaign?
- How do you keep up with the latest SEO trends and best practices?
Furthermore, you may want to request that the experts provide a list of five quick improvements they would suggest to enhance the organic performance of your website (assuming it is already set up). Then, you can use your budget, team size, and other factors to choose the best SEO expert in Chandigarh from your list of top 7 candidates.
Frequently Asked Questions
Most frequent questions and answers
1.How long does it usually take for an SEO campaign to produce results?
According to Google, it can take anywhere from 4 months to a year for an SEO campaign to potentially show results after implementing recommended changes. It’s crucial to set reasonable goals for your hired SEO expert in Chandigarh, as excessive pressure may lead them to use harmful SEO practices that could harm your website’s rankings. Make sure to clearly communicate your expectations and give them the time and space they need to achieve the desired results.
What is the typical cost range for SEO services in Chandigarh?
The price of hiring an SEO professional in Chandigarh can vary based on various factors such as the size of your website, the complexity of your SEO needs, and the experience and reputation of the specialist. On average, you can expect to pay between ₹25,000 and ₹1,25,000 per month for SEO services in Chandigarh.
Keep in mind that the cost of hiring an SEO specialist in Chandigarh is an investment in your business. By improving your search engine rankings and increasing traffic to your website, an SEO specialist can help you attract more customers and generate more revenue. While the initial cost may seem steep, it can ultimately pay off in the long run.
When searching for an SEO specialist in Chandigarh, it is advisable to obtain quotes from several specialists and compare their prices and services. This can help you find the best option for your business and budget.
SEO Services Offered by Professionals in Chandigarh
Some of the SEO services offered by professionals in Chandigarh include:
- Keyword research: Identifying the keywords and phrases that potential customers are using to search for products or services related to your business. This helps create optimized content that can improve your search engine rankings.
- On-page optimization: Optimizing your website’s content and structure to make it more easily accessible and understandable by search engines. This can include optimizing titles, meta descriptions, and headers, as well as ensuring that your website is mobile-friendly and has a fast loading speed.
- Link building: Acquiring links from other websites to your own. These links act as “votes of confidence” from other websites and can help improve your search engine rankings. SEO professionals in Chandigarh may use a variety of tactics to build links, such as guest blogging, creating infographics, or developing relationships with other websites.
- Content creation: SEO professionals in Chandigarh may also offer content creation services, such as writing blog posts, articles, or other types of content that are optimized for your target keywords. This can help improve your search engine rankings and attract more visitors to your site.
- Reporting and analysis: Most SEO professionals in Chandigarh will also provide regular reports and analysis of your website’s performance, including its search engine rankings, traffic, and other metrics. This helps track the success of your SEO campaign and make any necessary adjustments.
