Are you looking to improve your brand’s online presence in Mumbai, India through search engine optimization (SEO)? If so, you may be pleased to know that SEO can potentially yield a high return on investment for certain business categories. While it may take up to two years for a successful SEO campaign to reach its full potential, you may start seeing minimal returns within six to twelve months.
However, it is important to invest in the right SEO expert or company in order to get the best results. As a Google-certified SEO freelancer in India with over five years of experience working on various SEO projects, I have had the opportunity to work with businesses of all sizes across different industries.
I have seen firsthand the challenges that business owners and HR professionals face when it comes to finding the right SEO candidate or building a competent SEO team. Some may opt for cheaper options and end up losing faith in SEO, while others may see their competitors thrive and rank higher on Google and other search engines due to their effective use of SEO.
So, how do you find the right SEO expert or consultant in Mumbai? What criteria should you use to filter candidates? Should you prioritise expertise or years of experience? How can you verify the credibility and authenticity of an SEO expert?
In this article, we will address these questions and more as we work together to find the perfect SEO expert for your business in Mumbai. Before we start the hiring process, it is important to first address an essential question
Comparing SEO Experts and SEO Agencies: Pros and Cons
As you consider optimising your website through search engine optimization (SEO), you may be wondering whether to hire an agency or an individual expert. Both options have their own advantages and disadvantages, and the best choice for you will depend on your specific needs and preferences. Here are some key factors to consider:
SEO Agency
- An SEO agency typically has a team of experts with a range of skills and experience, which can offer a more comprehensive approach to SEO and assist with complex tasks.
- An SEO agency may have access to more resources and tools, which can enhance the success of their campaigns.
- An SEO agency may have worked with a variety of clients in various industries, providing valuable insights and perspectives.
- However, hiring an SEO agency may be more costly than hiring an individual expert and may be harder to build a personal relationship with. Results may also take longer to achieve due to the need for coordination among team members.
SEO Expert/SEO Consultant
- Hiring an individual expert may be more cost-effective and provide a more personalised approach. An individual expert may also be more responsive to your needs and concerns.
- An individual expert may have a more specific area of expertise, which can be useful if you have specific needs or goals.
- However, an individual expert may not have the same range of skills and experience as an agency and may not have access to the same resources and tools. They may also not have as much experience working with a variety of clients in different industries.
Ultimately, the choice between hiring an SEO agency or a single expert will depend on your unique needs and objectives. It might be helpful to have a conversation with potential candidates to determine which option would be the best fit for your business.
Step 1 – Finding The Right Candidate
Did you know that SEO experts in Mumbai are consistently in high demand? According to Google’s Keyword Planner tool, the average monthly search volume for the keyword “SEO expert in Mumbai” is 710.
Many people, like you, are searching for freelance SEO specialists in Mumbai.
If you want to find the right expert for your needs, a good place to begin is by doing a Google search for “SEO expert in Mumbai.” This will bring up a range of results, divided into four categories.
There are a number of options for finding SEO experts in Mumbai, including:
- Google Maps: Over 250 local SEO consultants or experts in Mumbai are registered on Google Maps.
- Independent SEO experts: These are individuals who have their own websites and often feature their names and photos. These experts may have high rankings for the keyword “SEO expert in Mumbai,” which is searched an average of 710 times per month according to Google.
- Third-party websites: Websites like Upwork, Freelancer, and Clutch offer Mumbai-based SEO experts with reviews and ratings, making them a reliable source for finding an expert.
- SEO companies or agencies: These organisations have a pool of highly qualified experts in Mumbai to choose from.
It is important to note that there is a distinction between hiring a single SEO expert versus hiring a company or agency, and this information assumes that you are specifically searching for an individual expert in Mumbai.
Build A List Of Potential SEO Experts In Mumbai
In order to find the best SEO experts in Mumbai, you can follow these steps:
- Start by searching for the keyword “SEO expert in Mumbai” on Google Maps and make a list of at least 10 experts with the best reviews and recommendations.
- Check the organic search results for the same keyword and create a list of individual experts whose websites rank well. Aim to shortlist at least 5-10 candidates from this group.
- Also consider shortlisting at least 5 experts from third-party websites like Upwork, Freelancer, and Clutch.
- After completing these steps, you should have a list of 25-30 potential SEO experts in Mumbai. To keep track of these candidates, it may be helpful to create a spreadsheet or excel sheet where you can record their names for easy reference.
Shortlist The Right Candidate For Your Business
When considering candidates for your SEO needs in Mumbai, it is important to understand the various types of experts that may be available to you.
Technical SEOs:
There are several types of experts you may encounter in Mumbai that focus on the technical aspects of SEO and tend to approach optimization from a mechanical perspective. These experts may specialise in improving website loading speed, making the site more crawlable, adding relevant and reliable links, eliminating duplicate content, and creating a site map. While they may be skilled at manipulating search engines to achieve faster results, this can also lead to negative SEO practices that can harm your website or result in penalties from search engines. It is important to be aware of these potential risks when working with these types of experts.
Human SEOs:
These experts prioritise the user experience in search engines, particularly Google, which holds a significant market share. They focus on enhancing the user experience and align their practices with recent Google updates and advancements. Human SEOs excel at general SEO practices such as content marketing, on-page optimization, outreach and guest posting, and conversion rate optimization. They provide readers with valuable content that meets their needs and helps brands achieve long-term, organic growth.
Expert Opinion:
In order to surpass competitors and achieve quicker, more enduring results, it is crucial to locate an SEO expert in Mumbai who has a comprehensive approach and comprehends both the technical and human aspects of SEO. Search for a candidate with strong technical knowledge and a user-centric perspective, and consult Google’s official webmaster guidelines and Maile Ohye’s tips on how to find an SEO.
Now that you have a list of potential SEO experts in Mumbai, it’s time to narrow down your choices based on certain criteria.
Experience
As with any profession, expertise in SEO is gained through experience. An experienced SEO consultant will be proficient in a variety of tactics and successful campaign implementation, and will have saved you the cost and time of trial and error. When evaluating potential candidates, consider adding an “Experience” column to your spreadsheet and noting the number of years each candidate has been working in the field. However, it’s important not to rely solely on experience as the determining factor.
Diversity of Projects
The SEO techniques required for different types of businesses can vary significantly. For instance, the approach for an e-commerce site will differ from that of a SAAS project. Similarly, the needs of small businesses are distinct from those of medium or large enterprises. When searching for candidates, look for those who have served a diverse range of clients and have a tailored approach for various niches, supported by successful case studies.
SEO Success Stories and Case Studies
When evaluating potential candidates, pay particular attention to those who have published successful case studies on their websites. These will provide insight into their expertise and how they have assisted clients in the past. If you come across a case study or success story that is relevant to your business, consider prioritising that candidate higher on your list.
Let’s Jump To The Table
At this point, you should have a list of the top experts in Mumbai ready for you. The final step is to contact the top 7 candidates on your list and attempt to schedule an initial call with them.
Interview Questions for an SEO Expert in Mumbai: A Comprehensive List
Here are some potential questions to ask an SEO expert in Mumbai during an interview:
- What is your background and experience in SEO?
- Can you provide some examples of successful SEO campaigns that you have managed in the past?
- Could you describe your approach to link building and off-page optimization in more detail?
- How do you assess the effectiveness of an SEO campaign and provide regular updates to clients?
- How do you adapt to changes in the SEO industry, such as algorithm updates?
- Do you have any references or testimonials from previous clients?
- Can you provide information about your pricing and fee structure for SEO services?
- Can you provide a timeline for the anticipated results of an SEO campaign?
- How do you stay up-to-date with the latest SEO trends and best practices?
Additionally, you may want to request that the experts provide a list of five quick optimizations they would recommend to improve the organic performance of your website (assuming it is already set up). From there, you can use your budget, team size, and other criteria to choose the best SEO expert in Mumbai from your top 7 candidates.
Frequently Asked Questions
Most frequent questions and answers
What is the average length of time it typically takes for an SEO campaign to produce noticeable results?
According to Google, it can take anywhere from 4 months to a year for an SEO campaign to potentially show results after implementing recommended changes. It’s crucial to set reasonable goals for your hired SEO expert in Mumbai, as excessive pressure may lead them to use harmful SEO techniques that could harm your website’s rankings. Make sure to clearly communicate your expectations and give them the necessary time and space to achieve the desired results.
What is the typical cost range for SEO services in Mumbai?
The price of hiring an SEO professional in Mumbai can vary based on various factors such as the size of your website, the complexity of your SEO needs, and the experience and reputation of the specialist. On average, you can expect to pay between ₹25,000 and ₹1,25,000 per month for SEO services in Mumbai.
Keep in mind that the cost of hiring an SEO specialist in Mumbai is an investment in your business. By improving your search engine rankings and increasing traffic to your website, an SEO specialist can help you attract more customers and generate more revenue. While the initial cost may seem steep, it can ultimately pay off in the long run.
When searching for an SEO specialist in Mumbai, it is advisable to obtain quotes from several specialists and compare their prices and services. This can help you find the best option for your business and budget.
SEO Services Offered by Professionals in Mumbai
Some of the SEO services offered by professionals in Mumbai include:
- Keyword research: Identifying the keywords and phrases that potential customers are using to search for products or services related to your business. This helps create optimized content that can improve your search engine rankings.
- On-page optimization: Optimizing your website’s content and structure to make it more easily accessible and understandable by search engines. This can include optimizing titles, meta descriptions, and headers, as well as ensuring that your website is mobile-friendly and has a fast loading speed.
- Link building: Acquiring links from other websites to your own. These links act as “votes of confidence” from other websites and can help improve your search engine rankings. SEO professionals in Mumbai may use a variety of tactics to build links, such as guest blogging, creating infographics, or developing relationships with other websites.
- Content creation: SEO professionals in Mumbai may also offer content creation services, such as writing blog posts, articles, or other types of content that are optimized for your target keywords. This can help improve your search engine rankings and attract more visitors to your site.
- Reporting and analysis: Most SEO professionals in Mumbai will also provide regular reports and analysis of your website’s performance, including its search engine rankings, traffic, and other metrics. This helps track the success of your SEO campaign and make any necessary adjustments.
