Are you looking to enhance your brand’s online presence in Surat, India through search engine optimization (SEO)? If so, you may be glad to know that SEO can potentially yield a high return on investment in certain business categories. While a successful SEO campaign may take up to two years to reach its full potential, you may start seeing minimal returns within six to twelve months.
To get the best results, it is crucial to invest in the right SEO expert or company. As a Google-certified SEO strategist in India with over five years of experience working on various SEO projects, I have had the opportunity to work with businesses of all sizes across different industries.
I have seen firsthand the challenges that entrepreneurs, HR professionals, and business owners face when it comes to finding the right SEO candidate or building a competent SEO team. Some may choose cheaper options and end up losing faith in SEO, while others may see their competitors thrive and rank higher on Google and other search engines due to their effective use of SEO.
So, how do you find the right SEO expert or consultant in Surat? What criteria should you use to filter candidates? Should you prioritise expertise or years of experience? How can you verify the credibility and authenticity of an SEO expert?
This article will provide answers to these questions and more as we work together to find the perfect SEO expert for your business in Surat. Before we begin the hiring process, it is essential to first address an important question.
Comparing SEO Experts and SEO Agencies: Pros and Cons
When it comes to search engine optimization (SEO), you have the option of hiring either an agency or an individual expert. Both options have their own advantages and disadvantages, and the best choice for you will depend on your specific needs and preferences. Here are some key points to consider:
SEO Agency
- An SEO agency usually has a team of experts with diverse skills and experience, which can offer a more comprehensive approach to SEO and assist with complex tasks.
- An SEO agency may have access to more resources and tools, which can improve the efficiency of their campaigns.
- An SEO agency may have worked with a variety of clients in various industries, providing valuable insights and perspectives.
- However, hiring an SEO agency may be more expensive than hiring an individual expert and may be more difficult to build a personal relationship with. Results may also take longer to achieve due to the need for coordination among team members.
SEO Expert/SEO Consultant
- Hiring a single expert can be a more cost-effective solution that offers a more personalised approach. An individual expert may also be more responsive to your specific needs and concerns.
- While an individual expert may have a narrow area of expertise, this can be beneficial if you have specific requirements or objectives.
- On the other hand, an individual expert may not have the same level of skills and experience as an agency and may not have access to the same resources and tools. Additionally, they may not have as much experience working with clients from various industries.
Ultimately, the choice between hiring an SEO agency or an individual expert will depend on your unique needs and objectives. It may be useful to speak with potential candidates about your priorities to determine the best fit for your company.
Step 1 – Finding The Right Candidate
There is a high demand for Surat SEO experts, as indicated by the average monthly search volume of 80 for the keyword “SEO expert in Surat” according to Google’s Keyword Planner tool.
Many people, including yourself, may be looking for freelance SEO specialists in Surat. A good way to begin your search for the right expert for your needs is to conduct a Google search for “SEO expert in Surat,” which will provide a range of results divided into four categories.
If you are in the market for an SEO expert in Surat, there are several options available to you. One option is to search on Google Maps, where you will find more than 250 local SEO experts or consultants registered in the area. You can also consider hiring an independent SEO expert, who typically has their own website and may have ranked highly for the keyword “SEO expert in Surat,” which is searched an average of 80 times per month on Google. Another option is to search on third-party websites like Upwork, Freelancer, and Clutch, which feature Surat-based experts with ratings and reviews. Finally, you can consider hiring an SEO company or agency, which often have a pool of highly qualified experts to choose from in Surat. It is important to consider whether you want to hire an individual expert or a company/agency, depending on your specific needs.
Build A List Of Potential SEO Experts In Surat
To find the top SEO experts in Surat, you can follow these steps:
- Begin by doing a search for the keyword “SEO expert in Surat” on Google Maps and make a list of at least 10 experts who have received the best reviews and recommendations.
- Check the organic search results for the same keyword and compile a list of individual experts whose websites rank well. Aim to shortlist at least 5-10 candidates from this group.
- You can also consider shortlisting at least 5 experts from third-party websites such as Upwork, Freelancer, and Clutch.
- After completing these steps, you should have a list of 25-30 potential SEO experts in Surat. To keep track of these candidates, it may be helpful to create a spreadsheet or excel sheet where you can record their names for easy reference.
Shortlist The Right Candidate For Your Business
It is important to be aware of the various types of experts you may encounter when searching for a suitable candidate for your SEO needs in Surat.
Technical SEOs:
In Surat, there are several SEO professionals who focus on the technical aspects of optimization and tend to approach it with a mechanical perspective. These experts may be proficient in optimising website loading speed, improving crawlability, adding relevant and trustworthy links, eliminating duplicate content, and creating a site map. However, their methods of manipulating search engines to achieve rapid results may also involve negative SEO practices that can damage your website or result in penalties from search engines. Therefore, it is crucial to be aware of these potential risks when working with these types of experts.
Human SEOs:
Human SEO experts prioritise the user experience in search engines, especially Google, which holds a significant market share. They focus on making the search experience more enjoyable and align their practices with recent Google updates and advancements. These experts excel at various SEO techniques such as content marketing, on-page optimization, outreach and guest posting, and conversion rate optimization. They provide valuable content to readers that addresses their queries and helps brands achieve sustainable, long-term growth.
Expert Opinion:
To surpass competitors and attain quicker, more enduring results, it is essential to find an SEO expert in Surat who has a comprehensive approach and comprehends both the technical and human aspects of SEO. Search for a candidate with excellent technical expertise and a user-centric attitude, and consult Google’s official webmaster guidelines and Maile Ohye’s recommendations on how to hire an SEO.
Now that you have a list of potential SEO experts in Surat, it’s time to narrow down your choices based on certain criteria.
Experience
Like any other field, expertise in SEO is gained through experience. An experienced SEO consultant will be proficient in various tactics and successful campaign execution, and will have saved you the cost and time of experimentation. When evaluating potential candidates, consider adding an “Experience” column to your spreadsheet and noting the number of years each candidate has been working in the field. However, don’t rely solely on experience as the determining factor in your decision.
Diversity of Projects
The SEO approaches for different types of businesses can vary significantly. For instance, the strategy for an e-commerce site will differ from that of a SAAS project. Similarly, the requirements of small businesses are different from those of medium or large enterprises. When evaluating potential candidates, consider those who have served a diverse client base and have a tailored approach for various niches, supported by successful case studies.
SEO Success Stories and Case Studies
When evaluating potential candidates, pay particular attention to those who have published successful case studies on their websites. These will provide you with insight into their expertise and how they have assisted clients in the past. If you come across a case study or success story that is relevant to your business, consider prioritizing that candidate higher on your list.
Let’s Jump To The Table
At this point, you should have a list of the top experts in Surat ready for you. The final step is to contact the top 7 candidates on your list and attempt to schedule an initial call with them.
Interview Questions for an SEO Expert in Surat: A Comprehensive List
Here are a few questions you may want to ask an SEO expert in Surat during an interview:
- What is your background and experience in the field of SEO?
- Could you provide some examples of successful SEO campaigns that you have managed in the past?
- Could you elaborate on your strategy for link building and off-page optimization?
- How do you evaluate the effectiveness of an SEO campaign and provide regular updates to clients?
- How do you adapt to changes in the SEO industry, such as algorithm updates?
- Do you have any references or testimonials from previous clients that you could share?
- Could you provide information about your pricing and fee structure for SEO services?
- Could you provide a timeline for the expected results of an SEO campaign?
- How do you stay up to date with the latest SEO trends and best practices?
Furthermore, you may want to ask the experts to provide a list of five quick fixes they would recommend to enhance the organic performance of your website (assuming it is already set up). With this information, you can use your budget, team size, and other criteria to select the best SEO expert in Surat from your list of top 7 candidates.
Frequently Asked Questions
Most frequent questions and answers
1.How long does it usually take for an SEO campaign to produce visible results?
According to Google, it can take anywhere from 4 months to a year for an SEO campaign to potentially show positive results after implementing recommended changes. It’s essential to set realistic goals for your hired SEO expert in Surat, as placing excessive pressure on them may cause them to resort to harmful SEO practices that could harm your website’s rankings. Be sure to clearly communicate your expectations and provide them with the time and space they need to achieve the desired results.
2.What is the typical cost range for SEO services in Surat?
The price of hiring an SEO professional in Surat can vary based on various factors such as the size of your website, the complexity of your SEO needs, and the experience and reputation of the specialist. On average, you can expect to pay between ₹25,000 and ₹1,25,000 per month for SEO services in Surat.
Keep in mind that the cost of hiring an SEO specialist in Surat is an investment in your business. By improving your search engine rankings and increasing traffic to your website, an SEO specialist can help you attract more customers and generate more revenue. While the initial cost may seem steep, it can ultimately pay off in the long run.
When searching for an SEO specialist in Surat, it is advisable to obtain quotes from several specialists and compare their prices and services. This can help you find the best option for your business and budget.
3.SEO Services Offered by Professionals in Surat
Some of the SEO services offered by professionals in Surat include:
- Keyword research: Identifying the keywords and phrases that potential customers are using to search for products or services related to your business. This helps create optimized content that can improve your search engine rankings.
- On-page optimization: Optimizing your website’s content and structure to make it more easily accessible and understandable by search engines. This can include optimizing titles, meta descriptions, and headers, as well as ensuring that your website is mobile-friendly and has a fast loading speed.
- Link building: Acquiring links from other websites to your own. These links act as “votes of confidence” from other websites and can help improve your search engine rankings. SEO professionals in Surat may use a variety of tactics to build links, such as guest blogging, creating infographics, or developing relationships with other websites.
- Content creation: SEO professionals in Surat may also offer content creation services, such as writing blog posts, articles, or other types of content that are optimized for your target keywords. This can help improve your search engine rankings and attract more visitors to your site.
- Reporting and analysis: Most SEO professionals in Surat will also provide regular reports and analysis of your website’s performance, including its search engine rankings, traffic, and other metrics. This helps track the success of your SEO campaign and make any necessary adjustments.
