Ecommerce brand in India selling t-shirts and shirts for men. A very competitive niche ruled by the big e-commerce players like Myntra, Redwolf, Amazon, Flipkart, bewakoof, etasy etc.

seo kunal dabi e commerce case study feranoid



Month SEO Campaign Result

1 %

increase in the New Organic Users acquisition

1 %

increase in total organic add to cart numbers

1 %

rise in total numbers of organic orders


Feranoid™ came to us with a skeptical view on SEO. They were not satisfied with their previous SEO Agency work. And at the same time seeing their competitors growing exponentially by investing into search engine optimization. 


Google Ads & Facebook Ads Account Audit

We completed our initial audit of the account and identified some key areas for improvement. We found a lot of broad match keywords that were high-costing and not being controlled by an active negative keyword list. We also found a lot of keywords in each ad group which limited the amount of ad copy split-testing.

There was also a lot of investment into Generic keywords that were highly competitive and not providing much return. Our first focus was to review these keywords. Not only were the Generic keywords leading to irrelevant traffic, it was simply driving up the cost per acquisition while decreasing the overall account ROI.

ecommerce seo traffic growth

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55,250 Monthly Volume Keywords ranking in google Top 3

After our initial 

94,720 Monthly Volume Keywords Ranking in google Between #4-#10

After our initial 



Month Result

1 %

Growth in total orders from organic channel.

1 %

Increase in new organic users on non branded transactional landing pages

1 %

Increase in organic revenue from non branded transactional landing pages

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