Ecommerce brand in India selling t-shirts and shirts for men. A very competitive niche ruled by the big e-commerce players like Myntra, Redwolf, Amazon, Flipkart, bewakoof, etasy etc.
Month SEO Campaign Result
increase in the New Organic Users acquisition
increase in total organic add to cart numbers
rise in total numbers of organic orders
Feranoid™ came to us with a skeptical view on SEO. They were not satisfied with their previous SEO Agency work. And at the same time seeing their competitors growing exponentially by investing into search engine optimization.
Google Ads & Facebook Ads Account Audit
We completed our initial audit of the account and identified some key areas for improvement. We found a lot of broad match keywords that were high-costing and not being controlled by an active negative keyword list. We also found a lot of keywords in each ad group which limited the amount of ad copy split-testing.
There was also a lot of investment into Generic keywords that were highly competitive and not providing much return. Our first focus was to review these keywords. Not only were the Generic keywords leading to irrelevant traffic, it was simply driving up the cost per acquisition while decreasing the overall account ROI.
After our initial
After our initial
Month Result
Growth in total orders from organic channel.
Increase in new organic users on non branded transactional landing pages
Increase in organic revenue from non branded transactional landing pages
