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+261.7% Non-Branded Clicks in 4 Months
Miami Restaurant SEO Case Study
527 GMB Calls
2,485 Direction Requests
+372% Impressions
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Results
📞
527
Total GMB Calls
(Nov '24–Apr '25)
(Nov '24–Apr '25)
🧭
2,485
Total Direction Requests
(Nov '24–Apr '25)
(Nov '24–Apr '25)
🗓️
235
Total GMB Bookings
(Nov '24–Apr '25)
(Nov '24–Apr '25)
🌐
+261.7%
Non-branded Clicks
(133 → 480)
(133 → 480)
👁️
+372.3%
Non-branded Impressions
(19.5K → 92.1K)
(19.5K → 92.1K)
Google Search Console: Non-branded Clicks & Impressions
Google Search Console: Top Queries Comparison
Top 7 Miami Queries (Mar 2025)
| Query | Impressions | Clicks |
|---|---|---|
| burgers near me | 4,521 | 15 |
| crazy shake | 103 | 11 |
| best burger miami | 1,380 | 12 |
| restaurants near me | 617 | 10 |
| brickell city center restaurants | 619 | 11 |
| burgers brickell | 382 | 10 |
| food near me | 2,322 | 10 |
Summary
Summary: Black Tap Miami achieved record-breaking local search growth and engagement through a focused local SEO and GMB strategy.
From November 2024 to April 2025, Black Tap Miami's GMB profile generated 10,480 total interactions including 527 calls, 2,485 direction requests, and 235 bookings—with March 2025 alone accounting for 118 calls and 566 direction requests. The site's non‐branded clicks soared from 133 (previous 6 months) to 480 (last 6 months)—a +261.7% jump—and impressions rose from 19,500 → 92,100 (+372.3%).
The restaurant's Google My Business (GMB) profile and website saw unprecedented increases in menu views and organic visibility. This case study demonstrates how a targeted local SEO approach can drive real-world results—even in highly competitive markets.
From November 2024 to April 2025, Black Tap Miami's GMB profile generated 10,480 total interactions including 527 calls, 2,485 direction requests, and 235 bookings—with March 2025 alone accounting for 118 calls and 566 direction requests. The site's non‐branded clicks soared from 133 (previous 6 months) to 480 (last 6 months)—a +261.7% jump—and impressions rose from 19,500 → 92,100 (+372.3%).
The restaurant's Google My Business (GMB) profile and website saw unprecedented increases in menu views and organic visibility. This case study demonstrates how a targeted local SEO approach can drive real-world results—even in highly competitive markets.
GMB Insights Overview: Business Profile Interactions (Nov 2024 – Apr 2025)
GMB Insights: Calls (Nov 2024 – Apr 2025)
GMB Insights: Direction Requests (Nov 2024 – Apr 2025)
GMB Insights: Bookings (Nov 2024 – Apr 2025)
Objectives & Strategy
- Maximize GMB engagement: phone calls, bookings, menu views, direction requests
- Increase non-branded organic search traffic and local keyword rankings
- Comprehensive technical audit, on-page optimization, and local content
- Build local citations, backlinks, and review signals
Key Actions
- 🔍 Deep-dive keyword research for Miami food & beverage intent (e.g., "best burgers Miami", "burger near me")
- 📱 Fixed mobile usability, crawl errors, and improved site speed
- 📝 Optimized GMB profile, menu schema, meta tags, and internal links
- 🔗 Built local backlinks, citations, and secured food blog mentions
- 📸 Weekly GMB posts, review responses, and new photo uploads
Map Grid Ranking: "Burger Near Me"
Black Tap Miami boosted its local SEO for "burger near me", improving from a 9.27 avg rank in Dec to 2.50 in Mar 2025, with strong top-ranking visibility across the entire 0.50 sq. mile grid.
Map Grid: "burger near me" (Dec 2024 → Mar 2025)
Timeline & Tools
- Start: Nov 2024
- Results: 4 months (by Mar 2025)
- Tools: Ahrefs, Screaming Frog, Google Search Console, Google My Business
"We saw a real jump in calls, bookings, and walk-ins. Highly recommended for any business wanting to dominate local search!"
Project Details
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Kunal Dabi
Google-certified SEO Expert
Kunal Dabi is a Google-certified SEO expert in India with 10+ years of experience, 2700+ successful SEM projects, and features in Forbes, CNBC, and Hindustan Times. Trusted by top brands for proven, ethical SEO results.
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Get personalized SEO advice, discuss your business goals, and discover actionable strategies to boost your online presence. No obligation, just value!